BLVD Supply

Jon Phenom served as Senior Designer and Brand Director for BLVD Supply, men's lifestyle brand for a number of seasons.

Brand Direction by Jon Phenom

Leading the visual aesthetic of a fashion brand is difficult. Making decisions as an Art Director or Creative Director bare risk for a brand. Running the main areas of focus for the entire company is a whole other challenge. In Jon Phenom's directorship at BLVD Supply, apart from the regular responsibilities of trending, design, production and visual assets, leadership included overseeing digital marketing, e-commerce growth and business development.