Equity is an ownership-focused lifestyle brand. We create premium, purposeful gear for those who understand the value of building it for themselves. All of our clothes are printed on heavyweight, high quality cotton blends and made right here in the U.S.A. Our focus is to empower fellow entrepreneurs on their journey by giving them the clothes to hustle in. The American Dream lives on.
Jon Phenom began his career in fashion in the late 90's by starting a t-shirt line after high school. In 2000 he began designing apparel professionally. After designing, working production domestically & internationally and creative directing he began consulting brands. Jon has hundreds of youtube videos advice.
On Brandcraft Jon actually designs collections from scratch so you can see the process.
Entrepreneurs: John Henry & Ani Sanyal
BRAND: Equity Apparel
BRAND STORY:
Our goal is to share our values of ownership, work ethic and business acumen to build up the next wave of entrepreneurs.
We are a community of leaders, thinkers, and owners.
Began his professional career designing at a skate shoe & apparel company.
Made bespoke $300 denim jeans for clientele internationally. Work featured in the LA art scene.
Earned Senior Men's lead at a large skate & surf brand. Designed 13 categories of men's apparel.
Began offering more than graphics & product design by imparting structure and best practice.
Earned my first directorship with established Orange County men's brand in Downtown Santa Ana.
Art Directed & Co-managed high volume screen printing shop with vertical product capabilities.
Oversaw all major aspects of men's brand including design, production, marketing and e-com.
In 2020, launched a solution platform for start-up clothing brands. Design & office templates
Design templates from CBA used in this fashion capsule
Click on other case studies of Brandcraft by Jon Phenom
I build apparel brands. I teach people how to launch apparel brands on the internet.
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